Importers who come to us
In the Netherlands, many importers contact us directly. They are mostly human-sized businesses.
Export market
Exporting wine to the Netherlands
The Netherlands is a historic market for wine: knowledgeable importers, many references already in place and a strong negotiating culture. Here is what we observe there with our estates.
No. 1 supplier
France, by value and volume
Price-driven
negotiation is part of the culture
January
Wine Professional, Amsterdam’s trade fair
The market
The wine market in the Netherlands at a glance.
The Netherlands imports almost all the wine it drinks. France remains its leading supplier, by value and by volume: in 2023, 1.1 million hectolitres of French wine were shipped there, worth €441 million.
International competition is strong and the range on offer is already very broad. The market still leaves room for niche or distinctive products, provided they meet price and quality expectations.
The key trade event of the year is Wine Professional, held every January in Amsterdam, which brings together around 10,000 Dutch professionals.
Market analysis
Understanding the wine market in the Netherlands.
Retail dominated by supermarkets
More than two thirds of the wine sold in the Netherlands goes through supermarkets. Albert Heijn and Jumbo dominate food retail, with roughly 38% and 20% market share respectively. The wine market nevertheless remains fragmented, led by large groups such as Les Grands Chais de France.
Supermarkets work with high listing fees and many private labels. For an independent estate, the real potential lies elsewhere: with specialist importers supplying restaurants, wine shops (slijterijen and wijnhandels) and trade distribution.
A mature market that is changing
France remains the leading supplier by value and by volume. Between January and September 2025, the Netherlands imported €1.04 billion of wine, including €296.5 million of French wine, with volumes down 12.7% over the period.
The market has shifted from a red-dominated market to a preference for white, and moderation is pushing demand towards lighter wines and alcohol-free alternatives. Consumers drink less, but remain attached to quality wines.
Practical points to anticipate
The Netherlands is part of the European Union: no customs, but excise duty on wine, built into the retail price and handled by the importer.
Dutch importers know appellations very well and compare a lot. A clear export price list, precise technical sheets and fast samples make the difference.
What this means for a wine estate
Target human-sized importers who sell to restaurants and wine shops. Be ready to negotiate, but defend your positioning: a distinctive wine can sell above the usual prices of its appellation.
Wine Professional in Amsterdam, in January, is a good time to meet importers, provided you have contacted them beforehand.
Our field experience
What we observe with Dutch importers.
Direct importers serving every channel
Fewer importer-wine shops than in Denmark: here they are mostly importers who sell on to restaurants, wine shops and distributors. You work directly with the importer.
A historic, knowledgeable market
Dutch importers know French wines, the wine world and appellations very well. Many wines are already distributed there: you need to arrive with a clear offer and a real point of difference.
Price-driven, but not only
The Dutch are used to discussing and negotiating prices. That does not mean cutting yours: we have, for example, sold Château Mouresse’s Côtes de Provence at higher prices than traditional Côtes de Provence, for an independent estate.
Distinctive family estates
As in Denmark, importers are looking for independent family estates with wines that stand out.
Importer examples
Importers of French wines in the Netherlands.
A few Dutch importers that distribute French wines, selected from our database on the basis of their public information.
Bolomey Wijnimport
Importer of French wines
French wines: Bordeaux, Burgundy, Beaujolais, Loire, Champagne, Alsace, Jura, Savoie, Languedoc, Roussillon
Other origins: France only
Channels: Restaurants, consumers, trade tastings
Independent importer based in Amsterdam since 2008, specialised in French estates. Almost all its references are imported directly.
Van Ravenzwaaij Wijnimport
Direct importer for restaurants and wine shops
French wines: Provence (Côtes de Provence), Languedoc (Pays d’Oc)
Other origins: Italy, Austria, Spain, Portugal, Germany
Channels: On-trade, specialist retail, wholesale
Imports family estates, sometimes exclusively for the Netherlands, such as Domaine des Féraud in Provence.
Ed’s Wijnimport
Importer-wholesaler
French wines: Burgundy, Champagne, Rhône, Alsace
Other origins: Italy, Spain, Portugal, Austria, Germany
Channels: Wine shops, own shop
Importing since 1992 and supplying other Dutch wine shops. Domaine Colbois and Château Fortia are in its range.
Bruvino
B2B importer-distributor
French wines: Loire
Other origins: Italy, Austria, Portugal, Spain
Channels: Wine shops, on-trade
Founded at the end of 2020 and B2B-focused since 2025. In the Loire, it works with Domaine Couet, Domaine Pauline Pabiot and Poiron Dabin.
De Geluksdruif
Small importer of European wines
French wines: Jura, Corsica, Savoie
Other origins: Portugal, Spain
Channels: On-trade, wine shops, consumers
Strongly rooted in the Jura (Tissot, Labet, Macle) and a member of the Sommelierwijnen collective.
Bruut Wijnimport
Natural wine importer
French wines: Loire, Touraine
Other origins: France only
Channels: Restaurants, wine shops, consumers, e-commerce
Specialist in natural wines from small estates (organic or biodynamic, native yeasts, no added sulphites), working directly with the growers.
Bouzy Champagne Wine & Food
Champagne importer, bars and wine shops
French wines: Champagne, Burgundy
Other origins: Germany
Channels: Its bars and shops, e-commerce
A group of bars and wine shops in The Hague that directly imports several artisan Champagne houses, including Pierre Paillard and Doyard.
Wijnhaven Wijnimport
Direct importer-wholesaler
French wines: Several French regions
Other origins: Italy, Spain, Germany, Austria, South Africa
Channels: Wholesale, distribution, training
Importing directly from growers since 2000, with a preference for original wines, terroir identity and natural farming. A member of the KVNW trade association.
Bensdorp Wijnen
Importer for restaurants and companies
French wines: Provence, Rhône, Languedoc-Roussillon
Other origins: Spain, Italy, Portugal, Austria
Channels: On-trade, B2B
Supplying restaurants and companies since 2005, with wines from small European estates.
B.J. de Logie
Family importer
French wines: Several French regions
Other origins: Italy, Spain, Germany, Austria, Portugal
Channels: Restaurants, consumers, corporate gifts
An Amsterdam family business importing European wines with character.
Profiles based on public information (company websites, trade directories). These importers are listed as examples: they are not necessarily ExportVins partners, and their contact details are deliberately not published.
Finding out which ones are truly right for your wines, and getting them to agree to taste, is exactly what the Performance Export Mission does.
- Domaine Haut VentenacMarket opened
- Potel-AvironMarket opened
- Château MouresseMarket opened
- Vignobles CourtyMarket opened
FAQ: exporting wine in the Netherlands
Is the Dutch market only about price?
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No. Negotiation is part of the culture, but an independent estate can get in without offering low prices, provided it has a distinctive offer.
Which importers should I target in the Netherlands?
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Mainly human-sized importers who sell to restaurants, wine shops and distributors, with whom you work directly.
Are French wines well established in the Netherlands?
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Yes. France is the country’s leading supplier and importers know French appellations very well, which makes competition stronger.
Which trade fair to meet Dutch importers?
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Wine Professional, every January in Amsterdam, is the main trade wine fair in the Netherlands.
Market data sources
Let’s talk about your wines and the markets you are targeting.
A 30-minute call to check whether the Performance Export Mission is right for your estate.